by eBridge author

More and more real estate agents are switching brokerage firms to pursue better deals and commissions.

“There’s not a lot of brand loyalty,” said Billy Rose, an agent and co-founder of the Agency in Beverly Hills, CA. “A lot of times they become mercenaries.”

The Agency is a firm that attracts many real estate agents because of its marketing support. While most firms have one or two marketing people, the Agency has 20 for tasks like posting listing photos. This kind of support gives agents more time to close more deals.

It always helps a buyer who is establishing a relationship with an agent to understand how long an agent has been with their firm, and why they like the firm they are with.